The Merage Foundation is working with key national partners to strengthen the agritourism sector in the Negev region. Our goal is to foster demographic and economic growth as well as assist in the creation of jobs, by increasing the flow of international and local tourists, while contributing to a more resilient agricultural sector and a stronger connection to the land.
Today, there is a significant trend in the quest for authenticity in travel and growing curiosity about where our food comes from. The Negev is rich in a wide range of agricultural sites and is a fertile ground to turn these into tourism attractions. Our plan includes developing the ecosystem of agricultural tourism in the Negev, by improving the quality of existing tourism-agricultural offers, supporting the establishment of new ventures and creating jobs.